Fresh Produce Direct from Growers

Founded in the heart of Santa Cruz in 1937, Arrow Citrus Produce began as a small family-owned business with a passion for providing the freshest produce to local retailers and Restaurants . Today, we've grown into one of the , serving customers throughout the Central coast of California.

We specialize in locally-sourced fruits and vegetables, including  favorites like avocados and Bananas. In addition to our core offerings, we also carry a wide variety of specialty items, including organic produce, micro-greens, and edible flowers.

At Arrow Citrus Produce, we're committed to building lasting relationships with our customers and suppliers. We believe that transparency and honesty are the keys to success, and we strive to provide exceptional service and quality products at a fair price.